Social Communications

In 2023, Rosseti Kuban, PJSC continued to implement targeted communication programmes aimed at strengthening its image as a socially responsible company.

In particular, more than 18,000 schoolchildren in the Krasnodar Region and the Republic of Adygeya participated in events held as part of a comprehensive programme to reduce the risk of injuries to personnel and third parties at the power grid facilities of Rosseti Kuban, PJSC in the reporting year. Over 480 lectures and lessons on electrical safety were given to children aged 5 to 17.

To prevent electric trauma among children, topic‑related tours and open days were organised. A total of about 70 preventive initiatives were held. The Company’s website and the official corporate page of the VKontakte social network have an information portal called “Prevention of Children’s Electrical Injuries”, where methodological materials for holding thematic talks on children’s electrical safety are posted to help teachers and parents.

To mark the 78th anniversary of the Victory in the Great Patriotic War, the Company’s official social media pages hosted an internal corporate communication project “The Feat of Power Engineer” with photo and video materials about war veterans who worked in power industry. The official company website continued the historical and memorial project, Virtual Immortal Regiment, where employees could share their family history and tell about their relatives who were heroes of the Great Patriotic War.

As part of the International Festival of Children’s and Youth Scientific and Technical Creativity “Let’s Get Going!”, which took place on 27–29 April 2023 in Sochi, the Company’s employees took part in a roundtable discussion, held thematic quizzes and master classes on electrical safety for schoolchildren and students at the Festival site.

On International Child Protection Day (1 June 2023), Rosseti Kuban, PJSC opened the “Together Brighter” spacialised educational session at the Orlyonok All‑Russian Children’s Centre in Tuapse District of the Krasnodar Territory. The Company’s specialists held a lecture entitled “Energy of New Times”, master classes on electrical safety, and an intellectual game called “Energocharging” for the participants of the “Together Brighter” specialised session. The final stage of the events was the presentation of team creative projects on the topic “Energy of New Times”.

In November 2023, the Company’s specialists held thematic educational events for the participants of the All‑Russian Engineering Session “School of Young Power Engineer” at the Smena All‑Russian Children’s Centre in Sukko settlement, Anapa, Krasnodar Territory. More than 70 high school and college students from 32 regions of Russia took part in the session. Company specialists held a lecture and a master class entitled “Safe Energy” on electrical safety rules and spoke about innovative equipment at Rosseti Group’s power facilities.

As part of corporate career guidance programmes, in November 2023, Boris Ebzeev, Acting Director General of Rosseti Kuban, PJSC, met in Krasnodar with Vyacheslav Podgainy, Head of the Regional Headquarters of Kuban student teams, and the core activists of the Company’s student power engineering teams. Rosseti Kuban, PJSC and the Krasnodar regional branch of the Russian Student Teams, a youth all‑Russian public organisation, signed a cooperation agreement to raise the prestige of power engineering trades among young professionals.

In December 2023, as part of the celebration of the professional holiday Power Engineer Day, the Company held a presentation of a photo exhibition of Soviet posters “Power Engineering Through Time” about the history of the power industry.