Media Communications

To promote brand recognition, positive image, and expand the audience of its media influence, the Company undertook close interactions with the leading regional and industrial media in 2023.

Public media events involving the Company’s staff and management were aimed at building a positive and holistic image of the Company, strengthening its business reputation and increasing its publicity capital.

According to the Scan‑Interfax monitoring system, in 2023, the total number of materials (printed, electronic, radio, TV) mentioning Rosseti Kuban, PJSC was about 30,000. Social networks recorded about 8,300 messages (including reposts) initiated by the Company.

During the reporting period, the corporate website of Rosseti Kuban, PJSC posted about 600 news articles on the implementation of production and social programmes. The information was also published on the Company’s official social media accounts.

The Company’s most significant activities reflected in the federal and regional media during 2023:

  • Implementation of the investment campaign of Rosseti Kuban, PJSC: upgrade and construction of new power facilities in the Krasnodar Territory and the Republic of Adygeya, including commissioning of new Yasnaya 110 kV substation in Mostovsky District of the Krasnodar Territory
  • Eliminating the consequences of the environmental impacts and carrying out restoration on power grid facilities
  • Modernisation of electricity metering systems for household and industrial consumers in the area of responsibility of Rosseti Kuban, PJSC
  • Prevention of illegal routing of fiber‑optic communication lines on transmission line towers
  • Prevention of unauthorised electricity consumption and theft of electrical equipment
  • Prevention of child electrical injuries
  • Communication support for socially oriented and internal corporate projects of Rosseti Kuban, PJSC

In 2023, the Company continued to populate the corporate website with content and improve its structure, striving to meet the standards of quality presentation of mandatory and voluntarily disclosed information in a prompt manner to ensure maximum transparency.